Reliability and validity of the brand-anchored conjoint approach to measuring retailer images
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Indeterminado |
| Published: |
[S.l.] :
[s.n.]
1990.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004322669703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: Journal of Retailing, v. 66, n. 4 (1990) |
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| Physical Description: | p. 359-382 ; 22 cm |
| Bibliography: | Bibliogr.: p. 381-382 |
