Reliability and validity of the brand-anchored conjoint approach to measuring retailer images

Bibliographic Details
Main Author: Louviere, Jordan J. (-)
Other Authors: Johnson, Richard D.
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1990.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004322669703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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