Cita APA (7a ed.)

Porter, M. E. (1974). Consumer behavior, retailer power and market performance in consumer goods industries. [s.n.].

Cita Chicago Style (17a ed.)

Porter, Michael E. Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries. [S.l.]: [s.n.], 1974.

Cita MLA (9a ed.)

Porter, Michael E. Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries. [s.n.], 1974.