Cita APA (7a ed.)

Washburn, S. A. (1988). Managing the marketing functions: The challenge of customer-centered enterprise. McGraw-Hill.

Cita Chicago Style (17a ed.)

Washburn, Stewart A. Managing the Marketing Functions: The Challenge of Customer-centered Enterprise. New York [etc.]: McGraw-Hill, 1988.

Cita MLA (9a ed.)

Washburn, Stewart A. Managing the Marketing Functions: The Challenge of Customer-centered Enterprise. McGraw-Hill, 1988.