APA (7th ed.) Citation

Washburn, S. A. (1988). Managing the marketing functions: The challenge of customer-centered enterprise. McGraw-Hill.

Chicago Style (17th ed.) Citation

Washburn, Stewart A. Managing the Marketing Functions: The Challenge of Customer-centered Enterprise. New York [etc.]: McGraw-Hill, 1988.

MLA (9th ed.) Citation

Washburn, Stewart A. Managing the Marketing Functions: The Challenge of Customer-centered Enterprise. McGraw-Hill, 1988.