Miquel Peris, S., Mollá Descals, A., & Bigné Alcañiz, J. E. (1994). Introducción al marketing. McGraw-Hill.
Chicago Style (17th ed.) CitationMiquel Peris, Salvador, Alejandro Mollá Descals, and J. Enrique Bigné Alcañiz. Introducción Al Marketing. Madrid [etc.]: McGraw-Hill, 1994.
MLA (9th ed.) CitationMiquel Peris, Salvador, et al. Introducción Al Marketing. McGraw-Hill, 1994.
Warning: These citations may not always be 100% accurate.