APA (7th ed.) Citation

Luck, D. J., Ferrell, O. C., & Lucas, G. H. (1989). Marketing strategy and plans (3rd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David J., O. C. Ferrell, and George H. Lucas. Marketing Strategy and Plans. 3rd ed. Englewood Cliffs, New Jersey: Prentice-Hall, 1989.

MLA (9th ed.) Citation

Luck, David J., et al. Marketing Strategy and Plans. 3rd ed. Prentice-Hall, 1989.