European Marketing Academy., Möller, K., & Paltschik, M. (1986). Contemporary research in marketing: Proceedings of the XVth Annual Conference of the European Marketing Academy. EMAC.
Chicago Style (17th ed.) CitationEuropean Marketing Academy., Kristian Möller, and Mikael Paltschik. Contemporary Research in Marketing: Proceedings of the XVth Annual Conference of the European Marketing Academy. [S.l.]: EMAC, 1986.
MLA (9th ed.) CitationEuropean Marketing Academy., et al. Contemporary Research in Marketing: Proceedings of the XVth Annual Conference of the European Marketing Academy. EMAC, 1986.
Warning: These citations may not always be 100% accurate.