American Management Association, Badenoch, B. W., & Marting, E. (1964). New products, new profits: Company experiences in new product planning. American Management Association.
Chicago Style (17th ed.) CitationAmerican Management Association, B. W. Badenoch, and Elizabeth Marting. New Products, New Profits: Company Experiences in New Product Planning. New York: American Management Association, 1964.
MLA (9th ed.) CitationAmerican Management Association, et al. New Products, New Profits: Company Experiences in New Product Planning. American Management Association, 1964.
Warning: These citations may not always be 100% accurate.
