Incorporating consumer resistance to innovation in a new product diffusion model : a new model and a simulation comparison with existing models

Incorporating consumer resistance to innovation in a new product diffusion model a new model and a simulation comparison with existing models

Bibliographic Details
Main Author: Chang, Ai-Hwa (-)
Format: Thesis
Language:Inglés
Published: Ann Arbor : University Microfilms International 1997.
Subjects:
Productos nuevos > tesis doctorales.
Difusión de innovaciones > tesis doctorales.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004300469703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:XIII, 225 p. ; 22 cm
Bibliography:Bibliogr.: p. 215-222

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