Creative product development a marketing approach to new product innovation and revitalisation
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
London [etc.] :
Longman
1975.
|
| Series: | Professional Perspectives in Marketing
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004300429703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indice Ejemp. fotocopiado |
|---|---|
| Physical Description: | IX, 281 p. ; 21 cm |
| Bibliography: | Bibliogr. |
| ISBN: | 9780582450431 |
