APA (7th ed.) Citation

Andrews, B. (1975). Creative product development: A marketing approach to new product innovation and revitalisation. Longman.

Chicago Style (17th ed.) Citation

Andrews, Bryan. Creative Product Development: A Marketing Approach to New Product Innovation and Revitalisation. London [etc.]: Longman, 1975.

MLA (9th ed.) Citation

Andrews, Bryan. Creative Product Development: A Marketing Approach to New Product Innovation and Revitalisation. Longman, 1975.