Lorenz, C. (1990). The design dimension: The new competitive weapon for product strategy and global marketing. Basil Blackwell.
Cita Chicago Style (17a ed.)Lorenz, Christopher. The Design Dimension: The New Competitive Weapon for Product Strategy and Global Marketing. Oxford [etc.]: Basil Blackwell, 1990.
Cita MLA (9a ed.)Lorenz, Christopher. The Design Dimension: The New Competitive Weapon for Product Strategy and Global Marketing. Basil Blackwell, 1990.
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