Measuring marketing productivity : linking marketing to financial returns

Measuring marketing productivity linking marketing to financial returns

Bibliographic Details
Corporate Author: Marketing Science Institute (-)
Other Authors: Bahadir, Suleyman Cem (-), Tuli, Kapil R.
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 2002.
Series:Report (Marketing Science Institute) ; 02,119.
Subjects:
Marketing > mediciones > estudios y conferencias.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004279609703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
Request an interlibrarian loan: Email
Description
Item Description:En la port.: Conference Summary, Working Paper Series
Publicación basada en la conferencia del MSI, celebrada los días 3 y 4 de octubre de 2002 en Dallas, Texas
Physical Description:35 p. ; 28 cm
Bibliography:Bibliogr.

Similar Items