Cita APA (7a ed.)

Marketing Science Institute, Bahadir, S. C., & Tuli, K. R. (2002). Measuring marketing productivity: Linking marketing to financial returns. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Marketing Science Institute, Suleyman Cem Bahadir, y Kapil R. Tuli. Measuring Marketing Productivity: Linking Marketing to Financial Returns. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Marketing Science Institute, et al. Measuring Marketing Productivity: Linking Marketing to Financial Returns. Marketing Science Institute, 2002.