APA (7th ed.) Citation

Marketing Science Institute, Bahadir, S. C., & Tuli, K. R. (2002). Measuring marketing productivity: Linking marketing to financial returns. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Marketing Science Institute, Suleyman Cem Bahadir, and Kapil R. Tuli. Measuring Marketing Productivity: Linking Marketing to Financial Returns. Cambridge, Massachusetts: Marketing Science Institute, 2002.

MLA (9th ed.) Citation

Marketing Science Institute, et al. Measuring Marketing Productivity: Linking Marketing to Financial Returns. Marketing Science Institute, 2002.