Cita APA (7a ed.)

Agarwal, R., & Bayus, B. L. (2002). The market evolution and sales take-off of product innovations. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Agarwal, Rajshree, y Barry L. Bayus. The Market Evolution and Sales Take-off of Product Innovations. Cambridge, Massachusetts: Marketing Science Institute, 2002.

Cita MLA (9a ed.)

Agarwal, Rajshree, y Barry L. Bayus. The Market Evolution and Sales Take-off of Product Innovations. Marketing Science Institute, 2002.