Cita APA (7a ed.)

Lovelock, C. H. (2001). Services marketing: People, technology, strategy (4th ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Lovelock, Christopher H. Services Marketing: People, Technology, Strategy. 4th ed. Upper Saddle River, New Jersey: Prentice-Hall, 2001.

Cita MLA (9a ed.)

Lovelock, Christopher H. Services Marketing: People, Technology, Strategy. 4th ed. Prentice-Hall, 2001.