Consumption symbols as carriers of culture : a study of Japanese, Spanish and North American brand personality dimensions

Consumption symbols as carriers of culture a study of Japanese, Spanish and North American brand personality dimensions

Bibliographic Details
Main Author: Aaker, Jennifer Lynn (-)
Corporate Author: Marketing Science Institute (-)
Other Authors: Benet-Martínez, Verónica, Garolera i Berrocal, Jordi
Format: Book
Language:Inglés
Published: Cambridge, Massachusetts : Marketing Science Institute 2001.
Series:Report (Marketing Science Institute) ; 01,113.
Subjects:
Imagen del producto.
Denominación de origen (Marketing)
Productos de marca.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004242939703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:En la port.: Working Paper Series
Physical Description:49 p. ; 28 cm
Bibliography:Bibliogr.: p. 43-49

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