APA (7th ed.) Citation

Marketing Science Institute & Chandy, R. K. (2001). What to say when: Advertising appeals in evolving markets. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Marketing Science Institute and Rajesh K. Chandy. What to Say When: Advertising Appeals in Evolving Markets. Cambridge, Massachusetts: Marketing Science Institute, 2001.

MLA (9th ed.) Citation

Marketing Science Institute and Rajesh K. Chandy. What to Say When: Advertising Appeals in Evolving Markets. Marketing Science Institute, 2001.