Cita APA (7a ed.)

Narver, J. C., Slater, S. F., & MacLachlan, D. L. (2000). Total market orientation, business performance and innovation. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Narver, John C., Stanley F. Slater, y Douglas L. MacLachlan. Total Market Orientation, Business Performance and Innovation. Cambridge, Massachusetts: Marketing Science Institute, 2000.

Cita MLA (9a ed.)

Narver, John C., et al. Total Market Orientation, Business Performance and Innovation. Marketing Science Institute, 2000.