APA (7th ed.) Citation

Bhattacharya, C. B., & Lodish, L. M. (2000). Towards a system for monitoring brand health from store scanner data. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Bhattacharya, C. B., and Leonard M. Lodish. Towards a System for Monitoring Brand Health from Store Scanner Data. Cambridge, Massachusetts: Marketing Science Institute, 2000.

MLA (9th ed.) Citation

Bhattacharya, C. B., and Leonard M. Lodish. Towards a System for Monitoring Brand Health from Store Scanner Data. Marketing Science Institute, 2000.