APA (7th ed.) Citation

Wind, J., & Rangaswamy, A. (2000). Customerization: The next revolution in mass customization. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Wind, Jerry, and Arvind Rangaswamy. Customerization: The Next Revolution in Mass Customization. Cambridge, Massachusetts: Marketing Science Institute, 2000.

MLA (9th ed.) Citation

Wind, Jerry, and Arvind Rangaswamy. Customerization: The Next Revolution in Mass Customization. Marketing Science Institute, 2000.