Cita APA (7a ed.)

Wind, J., & Rangaswamy, A. (2000). Customerization: The next revolution in mass customization. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Wind, Jerry, y Arvind Rangaswamy. Customerization: The Next Revolution in Mass Customization. Cambridge, Massachusetts: Marketing Science Institute, 2000.

Cita MLA (9a ed.)

Wind, Jerry, y Arvind Rangaswamy. Customerization: The Next Revolution in Mass Customization. Marketing Science Institute, 2000.