Cita APA (7a ed.)

Kokkinaki, F., & Ambler, T. (1999). Marketing performance assessment: An exploratory investigation into current practice and the role of firm orientation. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Kokkinaki, Flora, y Tim Ambler. Marketing Performance Assessment: An Exploratory Investigation into Current Practice and the Role of Firm Orientation. Cambridge, Massachusetts: Marketing Science Institute, 1999.

Cita MLA (9a ed.)

Kokkinaki, Flora, y Tim Ambler. Marketing Performance Assessment: An Exploratory Investigation into Current Practice and the Role of Firm Orientation. Marketing Science Institute, 1999.