APA (7th ed.) Citation

Niraj, R., Gupta, M., & Narasimhan, C. (1999). Customer profitability in a supply chain. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Niraj, Rakesh, Mahendra Gupta, and Chakravarthi Narasimhan. Customer Profitability in a Supply Chain. Cambridge, Massachusetts: Marketing Science Institute, 1999.

MLA (9th ed.) Citation

Niraj, Rakesh, et al. Customer Profitability in a Supply Chain. Marketing Science Institute, 1999.