Cita APA (7a ed.)

Kleppner, O. (1959). Advertising procedure (4th ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Kleppner, Otto. Advertising Procedure. 4th ed. Englewood Cliffs, New Jersey: Prentice-Hall, 1959.

Cita MLA (9a ed.)

Kleppner, Otto. Advertising Procedure. 4th ed. Prentice-Hall, 1959.