Handbook of consumer motivations the psychology of the world of objects

Bibliographic Details
Main Author: Dichter, Ernest, 1907-1991 (-)
Format: Book
Language:Inglés
Published: New York [etc.] : McGraw-Hill 1964.
Series:McGraw-Hill Series in Marketing and Advertising
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004171919703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:XVI, 486 p. : il. ; 21 cm
Bibliography:Bibliogr.: p. 479-480