APA (7th ed.) Citation

Dichter, E. (1964). Handbook of consumer motivations: The psychology of the world of objects. McGraw-Hill.

Chicago Style (17th ed.) Citation

Dichter, Ernest. Handbook of Consumer Motivations: The Psychology of the World of Objects. New York [etc.]: McGraw-Hill, 1964.

MLA (9th ed.) Citation

Dichter, Ernest. Handbook of Consumer Motivations: The Psychology of the World of Objects. McGraw-Hill, 1964.