Las motivaciones del consumidor

Bibliographic Details
Main Author: Dichter, Ernest, 1907-1991 (-)
Format: Book
Language:Castellano
Published: Buenos Aires : Editorial Sudamericana 1968.
Series:Perspectivas (Editorial Sudamericana)
Subjects:
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Description
Item Description:Indice
Traducción de: Handbook of consumer motivations : the psychology of the world of objects
Physical Description:522 p. ; 20 cm
Bibliography:Bibliogr.: p. [513]-514