Cita APA (7a ed.)

Tellis, G. J., Chandy, R. K., & Thaivanich, P. (1999). Decomposing the effects of direct TV advertising: Which ad works, when, where, and how often? Marketing Science Institute.

Cita Chicago Style (17a ed.)

Tellis, Gerard J., Rajesh K. Chandy, y Pattana Thaivanich. Decomposing the Effects of Direct TV Advertising: Which Ad Works, When, Where, and How Often? Cambridge, Massachusetts: Marketing Science Institute, 1999.

Cita MLA (9a ed.)

Tellis, Gerard J., et al. Decomposing the Effects of Direct TV Advertising: Which Ad Works, When, Where, and How Often? Marketing Science Institute, 1999.