Cita APA (7a ed.)

American Marketing Association., Blair, E. A., & Kamakura, W. A. (1996). Marketing theory and applications. American Marketing Association.

Cita Chicago Style (17a ed.)

American Marketing Association., Edward A. Blair, y Wagner A. Kamakura. Marketing Theory and Applications. Chicago: American Marketing Association, 1996.

Cita MLA (9a ed.)

American Marketing Association., et al. Marketing Theory and Applications. American Marketing Association, 1996.