Cita APA (7a ed.)

American Marketing Association., Varadarajan, R. P., & Jaworski, B. J. (1993). Marketing theory and applications. American Marketing Association.

Cita Chicago Style (17a ed.)

American Marketing Association., Rajan P. Varadarajan, y Bernard J. Jaworski. Marketing Theory and Applications. Chicago: American Marketing Association, 1993.

Cita MLA (9a ed.)

American Marketing Association., et al. Marketing Theory and Applications. American Marketing Association, 1993.