Fundamentos de mercadotecnia
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Castellano |
| Published: |
México [etc.] :
McGraw-Hill
1988.
|
| Edition: | 8. ed., [4. ed. en español] |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004148939703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indices Traducción de: Fundamentals of marketing . - 8. ed. |
|---|---|
| Physical Description: | XXIII, 732 p. : il. ; 24 cm |
| Bibliography: | Bibliogr. |
| ISBN: | 9789684222793 |
