Cita APA (7a ed.)

McCarthy, E. J. (1964). Basic marketing: A managerial approach (Rev. ed.). Richard D. Irwin.

Cita Chicago Style (17a ed.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Rev. ed. Homewood (Illinois): Richard D. Irwin, 1964.

Cita MLA (9a ed.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. Rev. ed. Richard D. Irwin, 1964.