Cita APA (7a ed.)

Jedidi, K., & Mela, C. F. (1998). Managing advertising and promotion for long-run profitability. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Jedidi, Kamel, y Carl F. Mela. Managing Advertising and Promotion for Long-run Profitability. Cambridge, Massachusetts: Marketing Science Institute, 1998.

Cita MLA (9a ed.)

Jedidi, Kamel, y Carl F. Mela. Managing Advertising and Promotion for Long-run Profitability. Marketing Science Institute, 1998.