Cita APA (7a ed.)

Stanton, W. J. (1964). Fundamentals of marketing. McGraw-Hill.

Cita Chicago Style (17a ed.)

Stanton, William J. Fundamentals of Marketing. New York [etc.]: McGraw-Hill, 1964.

Cita MLA (9a ed.)

Stanton, William J. Fundamentals of Marketing. McGraw-Hill, 1964.