Cita APA (7a ed.)

Shapiro, B. P., & Sviokla, J. J. (1993). Seeking customers. Harvard Business School.

Cita Chicago Style (17a ed.)

Shapiro, Benson P., y John J. Sviokla. Seeking Customers. Boston, Massachusetts: Harvard Business School, 1993.

Cita MLA (9a ed.)

Shapiro, Benson P., y John J. Sviokla. Seeking Customers. Harvard Business School, 1993.