APA (7th ed.) Citation

Alexander, R. S., Cross, J. S., & Cunningham, R. M. (1958). Industrial marketing. Richard D. Irwin.

Chicago Style (17th ed.) Citation

Alexander, Ralph S., James S. Cross, and Ross M. Cunningham. Industrial Marketing. Homewood (Illinois): Richard D. Irwin, 1958.

MLA (9th ed.) Citation

Alexander, Ralph S., et al. Industrial Marketing. Richard D. Irwin, 1958.