Wilcox, R. T. (1998). Bargain hunting or star gazing?: How consumers choose mutual funds. Marketing Science Institute.
Cita Chicago Style (17a ed.)Wilcox, Ronald T. Bargain Hunting or Star Gazing?: How Consumers Choose Mutual Funds. Cambridge, Massachusetts: Marketing Science Institute, 1998.
Cita MLA (9a ed.)Wilcox, Ronald T. Bargain Hunting or Star Gazing?: How Consumers Choose Mutual Funds. Marketing Science Institute, 1998.
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