Cita APA (7a ed.)

Keller, K. L., & Aaker, D. A. (1997). Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane, y David A. Aaker. Managing the Corporate Brand: The Effects of Corporate Marketing Activity on Consumer Evaluations of Brand Extensions. Cambridge, Massachusetts: Marketing Science Institute, 1997.

Cita MLA (9a ed.)

Keller, Kevin Lane, y David A. Aaker. Managing the Corporate Brand: The Effects of Corporate Marketing Activity on Consumer Evaluations of Brand Extensions. Marketing Science Institute, 1997.