The interface of marketing and strategy

Bibliographic Details
Other Authors: Day, George S. (-), Weitz, Barton A., Wensley, Robin, 1944-
Format: Book
Language:Inglés
Published: Greenwich, Connecticut [etc.] : Jai 1990.
Series:Strategic Management Policy and Planning ; 4
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991004123619703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:XXI, 453 p. ; 24 cm
Bibliography:Bibliogr.
ISBN:9780892328093