Day, G. S., Weitz, B. A., & Wensley, R. (1990). The interface of marketing and strategy. Jai.
Cita Chicago Style (17a ed.)Day, George S., Barton A. Weitz, y Robin Wensley. The Interface of Marketing and Strategy. Greenwich, Connecticut [etc.]: Jai, 1990.
Cita MLA (9a ed.)Day, George S., et al. The Interface of Marketing and Strategy. Jai, 1990.
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