Cita APA (7a ed.)

Moorman, C., & Miner, A. S. (1995). Walking the tightrope: Improvisation and information use in new product development. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Moorman, Christine, y Anne S. Miner. Walking the Tightrope: Improvisation and Information Use in New Product Development. Cambridge, Massachusetts: Marketing Science Institute, 1995.

Cita MLA (9a ed.)

Moorman, Christine, y Anne S. Miner. Walking the Tightrope: Improvisation and Information Use in New Product Development. Marketing Science Institute, 1995.