APA (7th ed.) Citation

Moorman, C., & Miner, A. S. (1995). Walking the tightrope: Improvisation and information use in new product development. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Moorman, Christine, and Anne S. Miner. Walking the Tightrope: Improvisation and Information Use in New Product Development. Cambridge, Massachusetts: Marketing Science Institute, 1995.

MLA (9th ed.) Citation

Moorman, Christine, and Anne S. Miner. Walking the Tightrope: Improvisation and Information Use in New Product Development. Marketing Science Institute, 1995.