Cita APA (7a ed.)

Sivakumar, K. (1997). Asymmetric quality tier competition: An alternative explanation. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Sivakumar, K. Asymmetric Quality Tier Competition: An Alternative Explanation. Cambridge, Massachusetts: Marketing Science Institute, 1997.

Cita MLA (9a ed.)

Sivakumar, K. Asymmetric Quality Tier Competition: An Alternative Explanation. Marketing Science Institute, 1997.