APA (7th ed.) Citation

Rothschild, M. L. (1987). Advertising: From fundamentals to strategies. D.C. Heath.

Chicago Style (17th ed.) Citation

Rothschild, Michael L. Advertising: From Fundamentals to Strategies. Lexington (Massachusetts) [etc.]: D.C. Heath, 1987.

MLA (9th ed.) Citation

Rothschild, Michael L. Advertising: From Fundamentals to Strategies. D.C. Heath, 1987.