Cita APA (7a ed.)

Rothschild, M. L. (1987). Advertising: From fundamentals to strategies. D.C. Heath.

Cita Chicago Style (17a ed.)

Rothschild, Michael L. Advertising: From Fundamentals to Strategies. Lexington (Massachusetts) [etc.]: D.C. Heath, 1987.

Cita MLA (9a ed.)

Rothschild, Michael L. Advertising: From Fundamentals to Strategies. D.C. Heath, 1987.