Cita APA (7a ed.)

Schiffman, L. G., & Kanuk, L. L. (1991). Consumer behavior (4th ed.). Prentice-Hall International.

Cita Chicago Style (17a ed.)

Schiffman, Leon G., y Leslie Lazar Kanuk. Consumer Behavior. 4th ed. Englewood Cliffs, New Jersey: Prentice-Hall International, 1991.

Cita MLA (9a ed.)

Schiffman, Leon G., y Leslie Lazar Kanuk. Consumer Behavior. 4th ed. Prentice-Hall International, 1991.