APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (1991). Consumer behavior (4th ed.). Prentice-Hall International.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 4th ed. Englewood Cliffs, New Jersey: Prentice-Hall International, 1991.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 4th ed. Prentice-Hall International, 1991.