Cita APA (7a ed.)

Kotler, P. (1999). Kotler on marketing: How to create, win and dominate markets. Free Press.

Cita Chicago Style (17a ed.)

Kotler, Philip. Kotler on Marketing: How to Create, Win and Dominate Markets. New York: Free Press, 1999.

Cita MLA (9a ed.)

Kotler, Philip. Kotler on Marketing: How to Create, Win and Dominate Markets. Free Press, 1999.