Kotler, P. (1999). Kotler on marketing: How to create, win and dominate markets. Free Press.
Chicago Style (17th ed.) CitationKotler, Philip. Kotler on Marketing: How to Create, Win and Dominate Markets. New York: Free Press, 1999.
MLA (9th ed.) CitationKotler, Philip. Kotler on Marketing: How to Create, Win and Dominate Markets. Free Press, 1999.
Warning: These citations may not always be 100% accurate.