Marketing in an age of change an introduction

Bibliographic Details
Main Author: Udell, Jon G. (-)
Other Authors: Laczniak, Gene R.
Format: Book
Language:Inglés
Published: New York [etc.] : John Wiley & Sons cop. 1981.
Series:The Wiley Series in Marketing
Subjects:
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Description
Item Description:Índice
Physical Description:XIX, 577 p. : il. ; 24 cm
ISBN:9780471081692