Mercadotecnia una perspectiva estratégica
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Castellano |
| Published: |
México [etc.] :
McGraw-Hill
imp. 1988.
|
| Series: | Serie de Mercadotecnia
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003855279703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Traducción de: Marketing : a strategic perspective |
|---|---|
| Physical Description: | XVI, 215 p. ; 23 cm |
| Bibliography: | Bibliogr. Índice |
| ISBN: | 9789684224322 |
