APA (7th ed.) Citation

Rice, R. E., & Atkin, C. K. (2013). Public communication campaigns (4th ed.). Sage.

Chicago Style (17th ed.) Citation

Rice, Ronald E., and Charles K. Atkin. Public Communication Campaigns. 4th ed. Los Angeles [etc.]: Sage, 2013.

MLA (9th ed.) Citation

Rice, Ronald E., and Charles K. Atkin. Public Communication Campaigns. 4th ed. Sage, 2013.

Warning: These citations may not always be 100% accurate.