So that's what that is, examining the impact of analogy on consumers knowledge development for really new products
| Other Authors: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
[S.l.] :
[s.n.]
2002.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991003725459703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: Psychology of Marketing. Vol. 19, No 6 (2002) |
|---|---|
| Physical Description: | p. 533-550 ; 30 cm |
| Bibliography: | Bibliogr. |
